Advert

We created an advert to promote the Digipack, the advert size i have chosen is A5, i felt anything that anything smaller would be too small and would not be noticed. I have researched other Digipack to give me ideas for my own one, I looked at Digipacks that are the same genre as my chosen artist and also one from a different genre to give me a range of ideas.

The first advert is for Lady Hawkes single 'dusk till dawn' the advert is colourless and uses white and grey. I think the simplicity of the advert adds to its effectiveness, sometimes less can be more. Although there is a lot of white space on the advert, I think in this case it gives a minimalistic, professional look. The background colour looks slightly textured which makes the advert seem less empty than if they used a monotone background colour. The small image in the right hand corner is enough to make the advert seem as all writing and again compliments the minimalistic theme. The fonts used are bold, clear and easy to read. I like how the artists name has a different outlined font to the rest of the information, this exaggerates the most important information the artists name. Different letter sizing has also been used to highlight the most important information on the page, the artist, the singles name and 'OUT NOW'.

The second advert I looked at was Katy Perry one of the boys. Un-like to the first advert a photograph has been used as the background for the advert. This is something that I would like to apply to my advert as I think the image captures attention and imagination and also means there is not any empty white space on the page. The font used for 'Katy Perry' is the same font used on her album cover, I like this idea as it creates links between both the album and the advert. Again the advert includes all the important information in a bold, white text that is clear to read. The photo also has the singer on the front cover, I think this is effective as she is instantly recognisable so people will automatically associate the advert with the artist.

These are the flat plans that I created to help me with my final design:

The first flat plan I created is influenced by one of the already existing adverts that I analysed. I would keep the advert very minimalist, perhaps having a very neutral colour for the background and using the same black box around white writing text that i have used on the cover of my Digipack. I would ensure to include the artist and album name in the largest size font, followed by the release date and would also try to include a few reviews from newspapers which are going to encourage people to buy the album. I would also have a small image on the left hand side of the advert, perhaps the Digipack cover so people can see what the product looks like.

My next flat plan features a girl leaning against a tree, this idea has been influenced by the second advert that I analysed. I think having a photograph as the background for the advert is possibly better than having a colour as people are going to be more interested. I also think that by using similar pictures on the advert and Digipack clear links can be made with these and also the video. Again using the same fonts as used on the Digipack and including all the important information. This will be the final design for my advert.

The last flat plan for the advert shows more of the videos setting as well as the actor. I like the idea that the advert establishes the setting for the song. I tried different fonts on the last Digipack however I think that by using the same font you are further advertising the Digipack in the advert.

This is my final advert:

For my final advert I have used a photograph as the background image. The long shot also incorporates elements of the setting without detracting the focus being put upon the character. I have used the same text as on the front of the Digipack and positioned it at opposite slants. I have also included reviews of the album, information about the songs it features and which songs have accompanying videos. I have used a bold, large font for the release date as this is one of the most important pieces of information that needs to stand out.

The character is also wearing the same costume that is in the film and also in the Digipack images.

Evaluation of my Advert:

I was happy with the outcome of the advert. I think it reflected other adverts in the same genre as my artist (alternative rock) and all the important information was well highlighted. The image used reflected the Digipack and the final video well and it is clear to the audience exactly what is being advertised. Again to gain feedback from other people I changed the format of the documents in to JPEG's and uploaded them onto Facebook. I have again print screened a few of the comments that people had left.

One person commented that they liked the reviews from NME, by using a magazine that reflects the genre of our chosen artist the good review really works in the adverts favour.

Another person also said that the advert 'fits in well with the Digipack and video' keeping images and texts the same each part of the project is recognisable.

The majority of people have commented that they like the choice of the labeling font, that it is clear and easy to read. Also the positioning of the font is effective and interesting. However people have commented saying that the other black writing again is difficult to read in places, so perhaps keeping to something clearer or using boxes behind the writing would improve this problem.

Finally someone noted that they liked the characters sense of seriousness, the storyline behind the song is loneliness, desolation, trying to find yourself and a identity so the characters emotions in the photograph mirror this well.